What Architect stands for in 201x
In the European Continent the role of the architect has deteriorated during the last decade; from taking a seat at the political ‘table’ of Europe, architects have dropped (in the best cases) to the position of make-up artists for developers.
The large commissions given by governments have ended, demarcating the end of architects’ involvement as public intellectual figures.
Nowadays, architects have become either extremely global or extremely local. This means that one can work from Amsterdam designing a building in Brazil or South Korea, or one can operate in Antwerp only following local projects.
Moreover, the new generation has become interested in interdisciplinary collaborations and small assignments (temporary installations, small exhibitions, interiors, teaching), as a strategy to reach economic independence.
There is a new professional trend that can be identified; aside from conventional practice, young architects are starting to design, realize and sell diverse products, thus invading the field of small-scale product design.
This direct approach to design, production and sale allows them to maximize profit, especially when this involves small, relatively affordable products.
This process can happen without intermediaries and renders the architect both entrepreneur/producer and trader: the new creative craftsman.